Marketing with purpose & precision
I'm Asmaa Machrouh, a Digital Growth Marketer based in Morocco. I hold a Master in Marketing Engineering & Business Development, and I combine creative campaigns with a structured, data-driven approach to help brands grow.
How I work
Passion for Marketing & Digital
A genuine drive to understand audiences and build brands that grow.
Entrepreneurial Mindset
Owner-level thinking — outcomes over activity, always tied to business goals.
Creative & Organised
Creative campaigns delivered with structure, deadlines and clarity.
Strong Communication
Clear reporting and collaboration across teams and stakeholders.
Adaptability & Growth
Comfortable with change, fast to learn, hungry to improve.
Knowledge Sharing
Teaching and documenting so wins are repeatable, not one-offs.
Career timeline
Marketing Assistant
Supported marketing operations, campaigns and brand activity.
Department Manager (Chef de rayon)
Managed a retail department, merchandising and in-store performance.
Purchasing Assistant
Sourcing, tenders, supplier evaluation and commercial negotiation support.
Sales (Commercial)
In-store sales, stock and arrivals management, marketing execution.
Commercial Assistant
Client reception, sales support and preparation of client files.
Academic background
Master 2 — Marketing Engineering & Business Development
Licence — Management of Organisations
BTS — Commercial Management
Baccalauréat — Physical Sciences
Languages
Arabic (native) · French (professional) · English (professional) · Spanish (elementary)